WordUp Austin: Cultivating Community
January 21
In his presentation at WordUp Austin inaugural event, Clark Kimberly discusses his experience at Google Android Community on building a community through WordPress and plugins.
Talk to your audience
- Directly address users
- Ask questions of your users, expect that they will have questions
- Respond to their questions, comments audience members make
- Highly engage with social tools
Getting social
- Get on all networks, dominate one
- Share content from others, don’t share just your own stories
- Even share content from competitors
- Respond, respond, respond to users
Polling your audience
Featuring user content
- Widgets
- Comment of the day
- Twitter/social
- No forums!
Setting up user’s identity/influence
- Profile pages
- User pics
- Do light Gamification such as Cubepoints, Bunchball
Running contests
- Prizes don’t matter like using conference schwag, but are nice when they do.
- Mix it up the type of contests from retweeting a message or leaving a message on a blog post
- Example: 25 Days of Tegra
- #HackTheNews was a way for users to re-write the headline and tweet it out
Do things with your users
- WP_User_Query allows you to go through your users based on user’s criteria
- Pull people’s information from the WP backend to an extranet for user profiles using user meta function
- Mix it up
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